STRATEGY IS ABOUT SEEING WHAT OTHERS MISS AND I CAN’T HELP BUT LOOK CLOSER.

I’m the person who asks why one too many times, who notices the way people fidget with their coffee lids or how a song can change the mood of an entire room, who believes the best insights come from asking good questions. 

That’s what makes strategy so exciting to me. It’s part detective work, part storytelling, and part making people feel something they didn’t expect. The best insights don’t just make sense, they make you wonder how you never saw them before.

And if you ever find yourself stuck next to me on a 10-hour flight? Don’t worry, I come prepared. I’ll swap theories about why airplane snacks taste better at 30,000 feet, help you craft the perfect playlist for landing, and probably leave you with a new favorite fun fact (or five).

Because strategy, like a great conversation, should keep you curious the whole way through.